Marrakech: The Red City
Marrakech captivates visitors with its intoxicating blend of ancient tradition and modern vibrancy. Known as the "Red City" for its distinctive terracotta-colored buildings, Marrakech is Morocco's most famous destination and serves as the gateway to the Sahara Desert, the Atlas Mountains, and the Atlantic coast. From the chaotic energy of Jemaa el-Fnaa square to the serene beauty of the Majorelle Garden, Marrakech offers an unforgettable sensory experience.
Overview
Founded in 1071 by the Almoravid dynasty, Marrakech served as the capital of Morocco under several dynasties and gave the country its name. The city has been a center of commerce, culture, and politics for nearly a thousand years. Today, it's Morocco's most visited city, attracting millions of travelers who come for its historic medina, vibrant souks, and unique atmosphere.
The medina is a UNESCO World Heritage Site, enclosed within 19 kilometers of ancient ramparts pierced by 20 gates. Within these walls, you'll find a maze of narrow streets lined with riads, mosques, palaces, and workshops where artisans practice centuries-old crafts. Modern Marrakech extends beyond the walls into the Ville Nouvelle (New Town), where you'll find upscale boutiques, contemporary restaurants, and the famous Gueliz district.
Top Attractions
Jemaa el-Fnaa
The beating heart of Marrakech, Jemaa el-Fnaa is one of the world's most famous public squares and a UNESCO Masterpiece of Oral and Intangible Heritage of Humanity. During the day, the square hosts orange juice vendors, snake charmers, henna artists, and traditional medicine sellers. As evening falls, it transforms into an open-air restaurant with dozens of food stalls serving everything from grilled meats to snail soup.
The square is best experienced at sunset when the energy reaches its peak. Storytellers gather crowds, musicians play traditional Gnawa music, and acrobats perform for tips. The experience can be overwhelming, but it's essential Marrakech. Find a rooftop cafe overlooking the square to watch the spectacle from above.
Koutoubia Mosque
The Koutoubia Mosque's distinctive 77-meter minaret is Marrakech's most iconic landmark, visible from almost everywhere in the city. Built in the 12th century during the Almohad dynasty, it served as the model for the Giralda in Seville and the Hassan Tower in Rabat.
While non-Muslims cannot enter the mosque, the exterior and surrounding gardens are beautiful, especially at night when the minaret is illuminated. The name "Koutoubia" comes from the booksellers who once traded nearby, reflecting Marrakech's historical role as a center of learning.
Bahia Palace
This 19th-century masterpiece was built over 14 years by Si Moussa, grand vizier to Sultan Hassan I, for his favorite concubine. The name means "Brilliance" in Arabic, and the palace lives up to it with stunning examples of Moroccan craftsmanship: intricate zellij tilework, carved stucco, painted cedar ceilings, and tranquil courtyards filled with fruit trees and fountains.
The palace covers eight hectares and contains 150 rooms, though only a portion is open to visitors. Each room tells a story through its decoration, with the most elaborate spaces reserved for the harem where the vizier's four wives and 24 concubines lived.
Majorelle Garden
Created by French painter Jacques Majorelle in the 1920s and later restored by fashion designer Yves Saint Laurent, the Majorelle Garden is an oasis of exotic plants and vivid blue architecture. The garden houses over 300 plant species from five continents, including towering bamboo groves, cacti, palms, and bougainvillea.
The striking cobalt blue buildings, known as "Majorelle Blue," create a stunning contrast with the greenery. The garden also contains the Berber Museum, housed in Majorelle's former studio, which displays traditional Berber artifacts and costumes. After Saint Laurent's death, his ashes were scattered in the garden.
Saadian Tombs
Hidden for centuries until their rediscovery in 1917, the Saadian Tombs are the final resting place of around 60 members of the Saadian dynasty, including the great sultan Ahmed al-Mansour. The tombs date from the 16th century and feature some of the finest examples of Islamic decoration in Morocco.
The main mausoleum, known as the Chamber of Twelve Columns, contains the tomb of Ahmed al-Mansour and is decorated with Italian Carrara marble, intricate stucco, and gilded honeycomb (muqarnas) ceilings. The smaller tombs in the surrounding garden are equally atmospheric.
Ben Youssef Madrasa
This 16th-century Islamic college was once the largest in North Africa, housing up to 900 students. Though no longer functioning as a school, it's now open to visitors who can admire its stunning architecture: carved cedar, elaborate stucco, colorful zellij, and a central ablution pool.
The student cells on the upper floors offer a glimpse into the austere life of medieval scholars, contrasting with the ornate public spaces below. The madrasa is currently under renovation but remains partially accessible.
El Badi Palace
Built in the late 16th century to celebrate a victory over the Portuguese, El Badi ("The Incomparable") was once one of the most magnificent palaces in the world. Today, only ruins remain, the palace having been stripped of its treasures by Sultan Moulay Ismail to decorate his capital in Meknes.
Despite its ruined state, El Badi is atmospheric and impressive. The vast courtyard, sunken gardens, and remaining walls give a sense of the palace's former grandeur. The palace also hosts the Marrakech Popular Arts Festival each summer.
Souks of Marrakech
The labyrinthine souks north of Jemaa el-Fnaa are organized by trade, much as they have been for centuries. You'll find the dyers' souk with its colorful hanging textiles, the leather workers' area fragrant with tanned hides, the metalworkers' district echoing with hammering, and the spice souk piled high with colorful pyramids of cumin, saffron, and ras el hanout.
Getting lost in the souks is half the fun. Bargaining is expected and can be enjoyable if approached with good humor. Start at around 40% of the asking price and be prepared to walk away if you can't reach an agreement. The best souvenirs include leather goods, ceramics, lanterns, argan oil products, and spices.
Food & Restaurants
Marrakech offers incredible dining experiences at every price point. Street food from Jemaa el-Fnaa is cheap and delicious, choose busy stalls where food is cooked fresh. The medina is full of traditional restaurants serving tagines, couscous, and pastilla. For a special experience, book dinner at a riad restaurant with live music and traditional entertainment.
Must-try dishes include:
- Tagine: Slow-cooked stew of meat and vegetables, served in the iconic conical pot
- Tanjia: Marrakech's signature dish, meat slow-cooked in a clay urn in the public hammam furnace
- Couscous: Traditionally served on Fridays, Morocco's national dish
- Pastilla: Sweet and savory pie with chicken, almonds, and cinnamon
- Mechoui: Whole lamb slow-roasted until falling off the bone
- Fresh orange juice: From the famous stalls in Jemaa el-Fnaa
The Gueliz district offers more contemporary dining, including excellent French-Moroccan fusion restaurants. Rooftop terraces throughout the medina provide atmospheric settings for meals with views.
Best Areas to Stay
Medina
Staying in a traditional riad offers the quintessential Marrakech experience. These restored courtyard houses provide peace and privacy behind unassuming doors. Expect fountains, tilework, rooftop terraces, and personalized service. The downside is navigating the maze-like streets with luggage.
Gueliz (Ville Nouvelle)
The modern district offers contemporary hotels, boutiques, and restaurants. It's easier to navigate and has better transport links, but lacks the atmospheric charm of the medina. Good for those who prefer modern comforts.
Hivernage
An upscale neighborhood between the medina and Gueliz, Hivernage offers luxury hotels with gardens and pools. It's quieter than the medina but close enough to walk.
Palmeraie
A palm grove north of the city, the Palmeraie is home to luxury resorts and villas. It's peaceful and spacious but requires transportation to reach the medina.
Prices & Budget
- Budget hostels and guesthouses: $15-30/night
- Mid-range riads: $50-120/night
- Luxury riads and hotels: $150-500+/night
- Street food meal: $2-5
- Restaurant meal: $8-20
- Fine dining: $30-80
- Hammam experience: $20-50
- Official guide (half-day): $20-35
- Day trip (Atlas or desert): $40-100
Getting Around
The medina is best explored on foot. Streets are too narrow for cars, and the maze-like layout makes navigation challenging initially. Download an offline map and save your riad's location. Most riads will send someone to meet you at a landmark on your first arrival.
For longer distances, use petit taxis (beige in Marrakech). Negotiate the fare before starting or insist on the meter. Calèches (horse-drawn carriages) offer a romantic but slower alternative around the medina walls. For day trips, rent a car with driver or join an organized tour.
Mini Itinerary (3 Days)
Day 1: Medina Highlights
Start at Jemaa el-Fnaa in the morning when it's less crowded. Explore the souks, visit the Ben Youssef Madrasa, and have lunch in the medina. Afternoon at Bahia Palace and the Saadian Tombs. Return to Jemaa el-Fnaa for sunset and dinner at a food stall.
Day 2: Gardens and Culture
Morning visit to Majorelle Garden and the Berber Museum. Explore the Gueliz district for contemporary shopping and lunch. Afternoon hammam experience. Evening rooftop dinner overlooking the medina.
Day 3: Day Trip
Full-day excursion to the Atlas Mountains (Imlil valley and Berber villages), Essaouira on the coast, or the Agafay Desert. Return for a final evening stroll through the illuminated medina.
Day Trips from Marrakech
- Atlas Mountains: Trekking, Berber villages, and stunning scenery (1-2 hours)
- Essaouira: Coastal town with beaches and medina (2.5 hours)
- Ait Benhaddou: UNESCO kasbah and Game of Thrones location (3 hours)
- Ouzoud Waterfalls: Morocco's highest waterfalls (2.5 hours)
- Ourika Valley: Scenic valley with waterfalls and Berber life (1 hour)
- Agafay Desert: Rocky desert for a quick Sahara taste (1 hour)
FAQs
Q: When's the best time to visit? A: October to April offers pleasant temperatures (15-25°C). Avoid July-August when temperatures regularly exceed 40°C. Spring (March-May) is ideal with mild weather and blooming gardens.
Q: Is it safe to travel alone? A: Yes, Marrakech is generally safe for solo travelers, including women. Exercise normal precautions: don't flash valuables, ignore persistent touts, and stick to well-lit areas at night. The medina can feel overwhelming, but violent crime against tourists is rare.
Q: Do I need a visa? A: Many nationalities, including US, UK, EU, and Canadian citizens, can enter Morocco visa-free for up to 90 days. Check your country's specific requirements before traveling.
Q: How do I handle the constant haggling? A: Bargaining is part of the culture and can be enjoyable. Don't take it personally, keep smiling, and walk away if you can't agree on a price. A good rule is to offer 40% of the asking price and meet somewhere in the middle.
Q: Is the food safe to eat? A: Generally yes. Street food from busy stalls with high turnover is usually safe. Avoid uncooked vegetables initially, drink bottled water, and peel fruits yourself. Most tourists have no problems, but bring stomach remedies just in case.
Q: Should I hire a guide? A: A guide is helpful for your first day to orient yourself and learn about the sites. Official guides wear badges and can be booked through your riad or the tourist office. Avoid unofficial "guides" who approach you in the street.
Q: What should I wear? A: Marrakech is more liberal than other Moroccan cities, but modest dress is still appreciated. Women should cover shoulders and knees in the medina. Men can wear shorts but may feel more comfortable in long pants. Cover up more when visiting religious sites.